Email and Text Copy

When and When Not To

It is important I cover this but will do it quickly for you.

As a result of all the electronic gadgets we are glued to, it has become the default method of communication to use our fingers. In fact one of the names for Generation Z is “the connected generation. Some of the reasons for this are:

  • Its quick
  • I can hide behind the screen
  • There is a level safety as the other person is not here to battle with me
  • Can have the attitude – if you don’t ‘get it’ that’s your fault
  • I’ve done my bit so I can move on to the next thing

A quick recap of the communication numbers:

Words = 7%. Tone =. 38% Body Language = 55%

Remember that words alone do not invoke a meaningful and emotional connection. So, do you want a 7% success rate in your message, or a 93% success rate.

We have talked about email and text having far too much opportunity for misunderstanding, and the reader has to try and determine your emotional intent and motivation behind the message. Now you might feel this is fine between friends, but it is not an acceptable business practice. Why not:

  • They can get the wrong message
  • It is impersonal
  • Does not build or enhance relationships
  • Does not build trust for you or your company
  • You waste time clarifying messages
  • Have to correct situations and put out fires from unclear communications
  • Can give you a bad reputation
In the business world, people want to do business with people.

To help you know when to email and when not to, follow the PPE rule: Phone – Person – Email in that order.

Email is good to re-cap a meeting or a conversation. It clarify’s the situation, and it remains all involved of what is happening and who has to do what. It is also good to have the details on record. It keeps people honest and is a reference for all involved to look back on. But only after the PP.

If you develop your face to face communication skills you will position yourself for promotion in a company. Why? Because we are loosing the skill of face to face communication. If you can do it well, then you are ahead of the pack.

To re-cap the introduction of this course: These are the skills employers and universities have told us they are looking for in their staff.